PB Gelatins/PB Leiner becomes PB Leiner

PB Gelatins/PB Leiner, a business unit of Tessenderlo Group, today announced that it will be changing its brand name to PB Leiner. It has also introduced a new baseline – The Clear Solution – as well as a modernized version of the company logo.

The Clear Solution

Operating as a global company in an ever changing world, PB Gelatins/PB Leiner has decided to change its company brand name to PB Leiner. It is felt that this will enable the company to truly present itself throughout the world as one global company and the name was carefully chosen in order to reflect the combined 200 years of history of PB Gelatins/PB Leiner. As a company the aim was also to take advantage of this moment to freshen up the logo and define a new baseline: The Clear Solution. This not only reflects the quality of PB Leiner’s products, but also its commitment to finding ideal solutions for its customers’ needs. PB Leiner aims to achieve this through further investments in innovation and adopting an even more customer-oriented approach.

PB Leiner: a versatile and proactive partner that enables customers to seize market opportunities

“We are seeing a lot of changes in consumer behavior these days. This leads to a vast array of new opportunities for everyone in the food, food applications, health, beauty and pharma businesses. As a company we see it as our role to inspire, help and empower our customers throughout the world with our products and services. Our aim is to see the world through our customers’ eyes, spot openings for them and inspire them with matching products. This will help them to seize new market opportunities and get the most out of these changes we see all around us,” explained Wim Poot, BU Director PB Leiner. “We are really excited about this change and are looking forward to discovering as one global company and together with our customers the many opportunities that lie ahead.”

About PB Leiner
PB Leiner is an established global player with production sites in Asia, Europe, North and South America. PB Leiner supplies a complete range of high quality gelatins and collagen peptides, tailoring solutions to its customers’ applications. PB Leiner was the first gelatin producer to introduce cold soluble gelatin products to the market, increasing its range of specialties to offer a more convenient gelatin-based solution that provides significant advantages in terms of saving time, increasing flexibility and reducing cost-in-use. PB Leiner employs approximately 1,100 people and is part of Tessenderlo Group.