Vitafoods 2019: PB Leiner to present innovative product concepts, the role of collagen in sports, and the new branding of SOLUGEL®
PB Leiner is excited to announce the launch of new collagen product concepts and to invite those attending Vitafoods to Professor Robert Hickner’s lecture about collagen’s potential health benefits in sports. Professor Hickner is a lifelong athlete and professor at the Department of Nutrition, Food and Exercise Science at Florida State University. SOLUGEL®’s new branding will also be presented at Vitafoods.
A number of new product concepts (sports gel, a fitness drink and collagen peptides water) feature SOLUGEL® collagen peptides from the Dissolution Series and carefully selected active ingredients. The product concepts are sophisticated formulations aimed at harnessing the health benefits of both SOLUGEL® collagen peptides (injury prevention, muscle recovery, bone and joint health, skin health etc.) and active ingredients such as vitamins:
- SOLUGEL® Sports gel contains 10 g of SOLUGEL® collagen peptides, Vitamin C, Zinc, and other active ingredients
- SOLUGEL® Collagen water contains 5 g of SOLUGEL® collagen peptides and water with natural cucumber, lemon and lime flavor
- SOLUGEL® Fitness drink contains 10 g of SOLUGEL® collagen peptides, a standard vitamin mix, pomegranate and apple juice
The product concepts are aimed at active men and women, including both professional athletes and lifestyle users who are interested in staying healthy and active. They were developed in line with the latest consumer trends and popular product formats and ingredients.
“We are excited to present new collagen product concepts and to talk about collagen’s role in sports nutrition, which is gaining increasing importance in scientific literature. In recent years, consumer interest has increased, giving R&D teams in the food and beverage industry multiple application ideas for collagen peptides. With our new sports gel, beverage collagen product concepts and our guest speaker, we would like to inspire you while keeping you abreast of the latest market trends and scientific research”, said Koen Vanhoutte, PB Leiner’s Sales & Marketing Director for the EMEA region.
Meet our experts and discover our innovative collagen product concepts at Vitafoods (Stand J156). Want to taste our collagen-fortified beverages? If so, check out the Tasting Zone for the SOLUGEL® Fitness drink and SOLUGEL® Collagen water, and the Sports Sampling Bar for our SOLUGEL® Sports gel.